JENINA LOPEZ

JENINA LOPEZ

Makati, Philippines

Makati, Philippines

Marketing Operations Strategist • Digital Operations Specialist

Marketing Operations Strategist • Digital Operations Specialist

About

About

About

I’m a Digital Operations Specialist with 4+ years of experience building scalable systems, streamlining workflows, and leading content-driven initiatives across CRM, web, and campaign ecosystems. I specialize in turning complex technical challenges into seamless, user-friendly experiences; connecting the dots between technology, creativity, and business outcomes.

I’ve implemented automation and CRM solutions that boosted engagement rates by up to 25% and improved operational efficiency by 30%, while supporting brands from agile startups to established companies like Honda Cars Philippines. My work spans technical implementation, UX-aware website and application development, marketing automation, and content strategy, all grounded in data analysis and performance reporting.

Recently, I’ve been focused on integrating advanced CRM capabilities with content and campaign strategies to build cohesive digital ecosystems that scale. I design and optimize end-to-end digital operations frameworks that help businesses move faster, make smarter decisions, and maintain authentic, conversion-focused connections with their audiences.

Experience

Experience

Experience

Senior HubSpot Strategist

Senior HubSpot Strategist

Senior HubSpot Strategist

Beauticate

Beauticate

Beauticate

2025-2026

Technical Virtual Specialist

Technical Virtual Specialist

Technical Virtual Specialist

Beauticate

Beauticate

2024-2025

Website Specialist

Website Specialist

Website Specialist

Honda Cars Philippines, Inc.

Honda Cars Philippines, Inc.

2024-2025

Website Developer & Digital Operations Specialist

Website Developer & Digital Operations Specialist

Website Developer & Digital Operations Specialist

Multiple Clients

Multiple Clients

2023-2024

Website Design Associate

Website Design Associate

Website Design Associate

AffinityX Inc.

AffinityX Inc.

2021-2022

BS Information Technology

BS Information Technology

BS Information Technology

Colegio de San Juan de Letran

Colegio de San Juan de Letran

2014-2018

Off Record

Off Record

Off Record

When not streamlining workflows or crafting digital strategies, I pursue continuous growth through professional certifications and mindful downtime. As an avid gamer, I thrive on the strategic thinking and problem-solving that gaming demands, skills that directly fuel my work in operations and content strategy.

I balance my digital world with a passion for film, drawing inspiration from masterful storytelling techniques that sharpen my approach to content creation. My dedication to lifelong learning keeps me enrolled in courses that expand my technical and creative toolkit, ensuring I stay ahead of industry trends with a versatile, future-proof skill set.

Certifications

Certifications

Certifications

ClickUp Expert
ClickUp

ClickUp Expert
ClickUp

ClickUp Expert
ClickUp

Digital Marketing
HubSpot

Digital Marketing
HubSpot

Digital Marketing
HubSpot

Sales Hub Software
HubSpot

Sales Hub Software
HubSpot

Sales Hub Software
HubSpot

Lean Six Sigma White Belt
MF Treinamentos

Lean Six Sigma White Belt
MF Treinamentos

Lean Six Sigma White Belt
MF Treinamentos

Contact

Contact

Contact

Email

Email

hello@jenlopez.site

Quick Meet?

Quick Meet?

Plot Schedule Here

Socials

Let's Chat

Resume

Resume

My Digital Toolkit

My Digital Toolkit

My Digital Toolkit

Systems & Platforms I Master

Systems & Platforms I Master

Systems & Platforms I Master

HubSpot (Certified)

HubSpot (Certified)

HubSpot (Certified)

Salesforce

Salesforce

Salesforce

Go High Level

Go High Level

Go High Level

Klaviyo

Klaviyo

Klaviyo

ClickUp (Expert Certified)

ClickUp (Expert Certified)

ClickUp (Expert Certified)

Creative & Content Arsenal

Creative & Content Arsenal

Creative & Content Arsenal

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)

Canva Pro

Canva Pro

Canva Pro

Content Management Systems

Content Management Systems

Content Management Systems

Data & Intelligence Tools

Data & Intelligence Tools

Data & Intelligence Tools

Google Analytics

Google Analytics

Google Analytics

Performance Tracking Solutions

Performance Tracking Solutions

Performance Tracking Solutions

Conversion Optimization Platforms

Conversion Optimization Platforms

Conversion Optimization Platforms

Data Visualization Applications

Data Visualization Applications

Data Visualization Applications

Core Competencies

Core Competencies

Core Competencies

HTML/CSS fundamentals

HTML/CSS fundamentals

HTML/CSS fundamentals

SEO Implementation

SEO Implementation

SEO Implementation

Social Media Management Platforms

Social Media Management Platforms

Social Media Management Platforms

Email Marketing Systems

Email Marketing Systems

Email Marketing Systems

Recent Projects

Recent Projects

Recent Projects

Chatnonymous

Chatnonymous

Chatnonymous

Anonymous Real-Time Chat Platform

Anonymous Real-Time Chat Platform

Anonymous Real-Time Chat Platform

React, JavaScript, HTML5, CSS3, Node.js, Express, Socket.io

React, JavaScript, HTML5, CSS3, Node.js, Express, Socket.io

React, JavaScript, HTML5, CSS3, Node.js, Express, Socket.io

Digital Campaign Management

Digital Campaign Management

Digital Campaign Management

Integrated Marketing Campaign

Integrated Marketing Campaign

Integrated Marketing Campaign

Google Analytics, Adobe Creative Suite, CRM system

Google Analytics, Adobe Creative Suite, CRM system

Google Analytics, Adobe Creative Suite, CRM system

Digital Operations Transformation

Digital Operations Transformation

Digital Operations Transformation

CRM & Workflow Automation for Marketing Agency

CRM & Workflow Automation for Marketing Agency

CRM & Workflow Automation for Marketing Agency

HubSpot, Zapier, Google Analytics, ClickUp, Shopify

HubSpot, Zapier, Google Analytics, ClickUp, Shopify

HubSpot, Zapier, Google Analytics, ClickUp, Shopify

Operations Optimization

Operations Optimization

Operations Optimization

Digital Transformation for Travel Agency

Digital Transformation for Travel Agency

Digital Transformation for Travel Agency

Adobe Creative Suite, Google Workspace, MailChimp

Adobe Creative Suite, Google Workspace, MailChimp

Adobe Creative Suite, Google Workspace, MailChimp

Multi-Channel Content Strategy & Execution

Multi-Channel Content Strategy & Execution

Multi-Channel Content Strategy & Execution

Digital Presence Revitalization

Digital Presence Revitalization

Digital Presence Revitalization

WordPress, Adobe Creative Suite, SEMrush, Google Analytics

WordPress, Adobe Creative Suite, SEMrush, Google Analytics

WordPress, Adobe Creative Suite, SEMrush, Google Analytics

Website UX Enhancement

Website UX Enhancement

Website UX Enhancement

User Experience Redesign

User Experience Redesign

User Experience Redesign

WordPress, Google Analytics, WPRocket, YoastSEO

WordPress, Google Analytics, WPRocket, YoastSEO

WordPress, Google Analytics, WPRocket, YoastSEO

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